Unique Solution

Back in the days, Madam C.J Walker was the first independent woman entrepreneur to break through the norms. Since then, the times have changed and women are on a remarkable journey of entrepreneurship and leading with positive belief and confidence. Globally, all women have overcome criticism and breaking the trends to prove themselves beyond the stereotypes. This effect was also seen to impact the Indian corporate world. From being homemakers to successful entrepreneurs, women in India have come a long way. Gone are the days when women were considered no match for all powerful men in this world. The new generation women across the world have overcome all negative notions and have proved themselves beyond doubt in all spheres of life including the most intricate and cumbersome world of entrepreneurship. Women have come a long way from just being a homemaker. Narendra Modi’s startup friendly environment in the country has proved to be a blessing for female entrepreneurs and instrumental in fighting gender stereotyping in the business community.

Arathy Usha is the Co- Founder and CEO of Unique Solution. When she started the firm she was entrusted with five functions (a) Explore the prospects of starting new enterprise (b) Undergoing of risks and the handling of economic and non-economic uncertainties. (c) Introduction of new innovations on imitation if successful ones in existence.(d) Co-ordination administration and control (e) Supervision and providing leadership in all aspects of the business.  She undertook this with ease and spearheaded the firm to encrypt a new era of women entrepreneurship. She has proven that women entrepreneurs can definitely excel male entrepreneurs if they get adequate exposure and proper encouragement to face the challenges and complexities of the business world.

Arathy is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of women entrepreneur, who is capable of contributing values in both family and social life. With the advent of media, women are aware of their own traits, rights and also the work situations. The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. Her roles in Unique Solution have helped the firm in excelling great heights and develop the firm to the position it is today. She is closely linked to social, cultural, religious and psychological variables also along with her entrepreneurship skills.